OOH Expo 2019 to be inaugurated on July 26

In OOH News By Pray Jani - July 23, 2019

The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

From Chennai to Kuala Lumpur: Indigo goes all out on OOH

In Campaigns By Ria Banerjee - July 23, 2019

Chennai-based DBL Medias acquires exclusive contract for the Indigo Airlines campaign to promoting the airline’s non-stop daily flights from Chennai to Kuala Lumpur at multiple locations across Chennai

Manish Dua, Manas Mohan to deliberate on mobile & hyperlocal advertising at OAC 2019

In OOH News By M4G Bureau - July 22, 2019

Manish Dua is President – Sales & Marketing, Orient Cement; Manas Mohan is Ideation Evangelist & Principal Consultant, Laqshya Media Group

Tanishq’s new diamond collection glitters on OOH

In Gallery By M4G Bureau - July 20, 2019

Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media

Tanishq’s Ahalya makes sparkling presence on OOH

In Campaigns By M4G Bureau - July 19, 2019

Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media

VR Mall commercializes its DOOH screens

In Digital OOH By Pray Jani - July 19, 2019

The DOOH media is customized to suit indoor and outdoor requirements and gives huge opportunity to brands

Sigma Trade Wings installs DOOH at airports

In Digital OOH By Bhawana Anand - July 18, 2019

This is the company’s first venture into DOOH media

Barters pose cashflow challenges to Nashik OOH operators

In OOH News By Pray Jani - July 17, 2019

Real estate brands are apparently offering real estate units to media owners in lieu of payments

EazyDiner to roll out EatOut festival campaign

In OOH News By M4G Bureau - July 16, 2019

Mall media will be a big part of the campaign along with conventional media

Glimmer of hope for Bengaluru large format media owners

In OOH News By Ria Banerjee - July 15, 2019

Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released