Vivid City’s new biz model to crack Chinese market

In Digital OOH By M4G Bureau - July 30, 2019

New media specialist offers direct access to China’s largest LED mega-screens

Rapport Outdoor Advertising wins ‘Campaign of the Year’ award in OAA 2019 Contest

In OOH News By M4G Bureau - July 29, 2019

The Outdoor Advertising Awards Contest (OAA) 2019 Contest had Rapport Outdoor Advertising winning the maximum number of metals (10 metals in all), followed by Street Talk – A Signpost India company – winning 9 and Madison OOH with 8; Street Talk – A Signpost India company topped the Gold wins with 4

‘OOH offers choices for media format’: Muralidharan

In OOH News By Mohit Manghani - July 29, 2019

OOH is a permanent fixture and remains in consumers mind for a longer run says Muralidharan, Regional Manager (Marketing) of LIC's Western Zone

‘10K-cr valuation for OOH industry is close reality’: Alok Jalan

In OOH News By Pray Jani - July 27, 2019

Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In OOH News By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

15th Outdoor Advertising Convention underway in Mumbai

In OOH News By M4G Bureau - July 26, 2019

OAC 2019 is centred on the theme of ‘OOH 2.0! The Revolution Begins Here’

OOH Expo 2019 inaugurated at OAC 2019

In OOH News By Bhawana Anand - July 26, 2019

The 2-day Expo showcases cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

IOAA Board elects Sunil Vasudeva as Chairman, Alok Jalan as Vice Chairman

In OOH News By M4G Bureau - July 26, 2019

Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years

Brush up for ‘The Quintessential OOH Quiz’ at OAC 2019

In OOH News By M4G Bureau - July 24, 2019

The quiz will be conducted by Rachana Lokhande on July 26

Broadsign to power China’s Oriental Sunrise Media digital signage network

In Digital OOH By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network