‘OOH an organic choice in our media planning’: Sagar Kocchar

In Viewpoints By Bhawana Anand & Pray Jani - October 29, 2019

Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising and the media preferences of the brand

Autoliv displays safety commitment quite literally

In Campaigns By M4G Bureau - October 25, 2019

OUTFRONT Media's In-House Creative Studio designs larger-than-life 3D Teddy Bear for Autoliv to promote the company's vision of saving more lives

Cred App makes moviegoers fall in love with credit cards

In Campaigns By M4G Bureau - October 24, 2019

A 3 week long campaign is running in PVR & INOX across Bangalore, Mumbai and Delhi

Times OOH presents Indore Airport advertising opportunities

In OOH News By M4G Bureau - October 23, 2019

An event called The Pilot was organised to showcase the plethora of media options available at the airport

‘Media, creative businesses need to collaborate much more’

In Digital OOH By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA

BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

In Digital OOH By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

Hindustan newspaper to give fresh married life perspective with OOH & Activation

In OOH News By M4G Bureau - October 18, 2019

Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground

Madison Media wins Media AOR for Medlife

In OOH News By M4G Bureau - October 17, 2019

Won in a multi-agency pitch, the account will be handled by the agency’s Bangalore office - Madison Media Omega

Weddingz.in makes OOH messaging stress-free

In Campaigns By Bhawana Anand - October 17, 2019

An online wedding company shares the load of weddings by offering venues all across the country

Evergreen Media secures media rights for Sabarmati station

In OOH News By Pray Jani - October 15, 2019

The high footfall railway station in Ahmedabad expected to be the next big thing, houses some big sites installed for advertising