Audio ads strike the right note in Mumbai local trains

In OOH News By Pray Jani - December 09, 2019

AtomO’Sphere, a Mumbai based media owner offering audio ad solution, and believes that the media can reach immense heights

West-Central Railway passes tender for advertising on multiple station

In OOH News By M4G Bureau - December 06, 2019

Railway advertising being promoted by the government body across Bhopal division of West-Central Railway

Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

DSP Mutual Funds launches this year’s creative OOH punch

In Campaigns By Pray Jani - December 06, 2019

The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets

Madison Media Group promotes Vinay Hegde as Chief Buying Officer

In OOH News By M4G Bureau - December 05, 2019

Working from 3 years as Senior VP Buying, Vinay takes over from Neelkamal Sharma

No Time To Die’ lights up Piccadilly

In Digital OOH By Rajiv Raghunath - December 05, 2019

This is the first time a trailer for any film has been launched on the Piccadilly Lights

RMC challenges High Court decision on private hoarding tax rollback

In OOH News By Bhawana Anand - December 05, 2019

The municipal corporation has filed the case a few days ago against which the media owning fraternity is preparing a PIL

Sapat Parivar Tea captures audience with audio ads in media dark areas

In Campaigns By Pray Jani - December 05, 2019

The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited

Time Monitoring introduces mapping, planning tool covering 43 markets

In Digital OOH By M4G Bureau - December 04, 2019

The media mapping is done by linking updated OOH media data collected over a period of two decades

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience