BackLite Media in exclusive 5-yr pact with Novo Cinemas

In Digital OOH By M4G Bureau - January 14, 2020

BackLite Media to supply on-screen advertising and branding for customers across the GCC

‘DOOH attracts many more clients’

In Viewpoints By Rajiv Raghunath - January 14, 2020

Dato Manikandamurthy Velayoudam, Managing Director of Sky Blue Media talks about the company’s pioneering initiatives in Malaysia’s DOOH media space

Kolkata Metro Rail passes tender for train branding

In OOH News By M4G Bureau - January 14, 2020

The metro rail authority offer advertising on the outside and inside of 4 metro rails

McDonald’s tempts foodies with multiple offers displayed on mall media

In Campaigns By Pray Jani - January 14, 2020

The campaign was executed by MOMS at Mumbai’s high-end malls

Kurl-On catches bus for branding in Bangalore

In Campaigns By M4G Bureau - January 14, 2020

The brand ensures presence via bus branding in the market facing blanket ban on hoardings

PrivyTV offers customised solutions for digital signage and kiosks

In OOH Solutions By Pray Jani - January 09, 2020

The tech-based company offers software and hardware-based solutions for airport and mall media

Tanhaji brings alive cinematic war on outdoors with strong creative

In Campaigns By Pray Jani - January 09, 2020

The blockbuster film is soon to hit theatres in 3D and OOH is a big medium for its branding

It’s business as usual for FoB, bqs, transit media in Bengaluru

In OOH News By Bhawana Anand - January 09, 2020

The mandate for the use of eco-friendly media material is the only major challenge as it significantly increases the cost of advertising, says H V Surendranath, COO, Prakash Arts

AtoZ’s NY party call-out with cab-top media

In Campaigns By Pray Jani - January 09, 2020

In association with TaxiTop Media, the event organiser was able to generate enough interest and sell 80 tickets over a span of just two weeks with just this medium

“DOOH has always been a part of the plan” says Atul Shrivastava

In OOH News By Bhawana Anand - January 08, 2020

The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market