Cricket.com captures cricket maniacs with pDOOH campaign

In Campaigns By M4G Bureau - March 03, 2020

Cricket.com goes Programmatic with Eyetalk Media Ventures, buys DOOH spots mapped with Team India’s cricket calendar

Bank of Maharashtra on lookout for advertising/media buying agency

In OOH News By M4G Bureau - March 02, 2020

The PSU passes Request for Proposal for empanelment of agencies for advertising, including cinema and print, alongside Outdoor media

Collaborate to evangelise transit media

In Gallery By - February 28, 2020

Suresh Balakrishna, CRO, Hindu Group underscored the need for concerted effort to bolster the image of the transit media itself among the advertisers

Bus branding takes rural marketing many a mile

In Gallery By - February 28, 2020

Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere

New technologies will transform airport advertising experiences

In Gallery By - February 28, 2020

Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities says Charu Malhotra, Head - Marketing, Somany

We look for customised OOH solutions

In Gallery By - February 28, 2020

Bidyut Nath, Head, Marketing & Comm -- India & Asia, Dollar Industries says Transit media is a powerful vehicle to connect with rural markets

‘LIC has been using transit media for over 60 years now’

In Gallery By - February 28, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

‘Collaboration, audience data, quality assets key to transit media growth’

In Gallery By - February 28, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

Chitra Painters turns the spotlight on green practices with solar lighting

In OOH News By Bhawana Anand - February 27, 2020

Real estate brands have been supportive of green media, says Mahesh Chitraprakash, Director of Chitra Painters Group

OMD records best net biz performance in 2019: COMvergence report

In Digital OOH By M4G Bureau - February 26, 2020

Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title