Kanhiya Advertisers bags sole media rights for Bhatinda city

In OOH News By Bhawana Anand - March 12, 2020

Out of 6 participants, the company emerged as the highest bidder

Indore Smart City Development passes tender for OOH media

In OOH News By M4G Bureau - March 11, 2020

The tender will be given on BOT basis for 7 years

Moving Walls brings on board Omar Shaari as CEO of Location Media Exchange (LMX)

In OOH News By M4G Bureau - March 09, 2020

Omar’s role is to accelerate the adoption of technology and data-driven outdoor media solutions in the Malaysian market

MHOA condemns media owner act of harming trees

In OOH News By Bhawana Anand - March 09, 2020

The association plans to expel the media owner from its membership and will take strict action against any firm found to be engaging in such environment-damaging acts

Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

‘DOOH is giving more brands access to the media’

In Viewpoints By Rajiv Raghunath - March 05, 2020

Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry

iCabMedia drives cab advertising business

In OOH News By Pray Jani - March 05, 2020

iCabMedia has positioned itself as an agency catering to cab advertising

Bangalore Division passes tender for advertising rights

In OOH News By M4G Bureau - March 04, 2020

The tender offers exterior advertising on 51 locomotives in the Bangalore division

Bihar media operators not geared up for using green options for OOH advertising

In OOH News By Bhawana Anand - March 04, 2020

The operators fear the likelihood of a state ban on use of PVC flex for outdoor advertising

Pepsi® to spread Swag with new OOH campaign

In OOH News By M4G Bureau - March 04, 2020

After introducing a foot-tapping anthem called Swag Se Solo starring Salman Khan, the brand launches a multimedia campaign