Challenges mount for outdoor media mounters

In OOH News By Bhawana Anand - May 20, 2020

Labour shortage will likely push back any forward movement in business

Talon launches #SendingLove DOOH campaign across 153 cities

In Digital OOH By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

Khanna Gems to bank on conventional OOH

In OOH News By Bhawana Anand - May 19, 2020

Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems

Odisha Govt notifies ULBs to mandate removal of roadside hoardings before Amphan hits the region

In OOH News By M4G Bureau - May 19, 2020

The ULBs have been instructed to ensure all guidelines are adhered to by the regional media vendors

Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

Alakh Advertising & Publicity launches digital marketing arm

In OOH News By Pray Jani - May 18, 2020

The Mumbai-based media owner expands its services to offer online marketing services

JCDecaux Media salutes Delhi Police fighting COVID19

In Campaigns By M4G Bureau - May 15, 2020

Delhi police came on board with a relevant campaign & decked up bus queue shelters in Delhi

“New opportunity in building a fresh start for Indian economy”, Laqshya Media report

In Research By M4G Bureau - May 14, 2020

A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report

Duracell awards global media mandate to Mediacom

In OOH News By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

Ninja Media Creations launches data-monitoring software

In OOH News By Pray Jani - May 13, 2020

The software will provide data insights for a railway audio advertising campaign