Results For "Media"
2883 News Found
‘Innovative DOOH options will spur railway media biz’
In OOH News By Bhawana Anand - August 14, 2020
Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround
Havas Media Group appoints Sanchita Roy as Head of West India
In OOH News By M4G Bureau - August 13, 2020
Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously
Runway restart maintains faith of brands in airport advertising
In OOH News By M4G Bureau - August 13, 2020
Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols
Wrapify launches boost platform for Transit Media Providers & Operators
In OOH News By M4G Bureau - August 11, 2020
Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising
DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner
In OOH News By M4G Bureau - August 07, 2020
The media planning for the brand will be managed by OMD MudraMax
Maruti Suzuki to boost 'Move Up' philosophy via OOH branding
In OOH News By M4G Bureau - August 06, 2020
The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media
Telefonica retains Havas Media Group as global media partner
In OOH News By M4G Bureau - August 05, 2020
Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam
Italy’s Media One engages Broadsign for DOOH transformation
In Digital OOH By Rajiv Raghunath - August 05, 2020
Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy
Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps
In OOH News By Bhawana Anand - August 05, 2020
State govt campaigns helping OOH business revival
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities