It is a good time to invest in new OOH media, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - August 21, 2020

67% of OOH concessionaires believe in investing in the new tenders rolled out by different state corporations

Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara

In OOH News By Bhawana Anand - August 21, 2020

The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic

‘OOH proved itself as a boon for JadeBlue’

In Viewpoints By Pray Jani - August 20, 2020

Jitendra Chauhan, CMD, JadeBlue, shares how OOH has been proving itself as an effective media in reviving their business, affected by the impact of Covid19

Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign

In Campaigns By M4G Bureau - August 20, 2020

In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites

Ronak Advertising onboards Edge1 Outdoor Advertising Software

In OOH News By M4G Bureau - August 19, 2020

The outdoor advertising software will help the OOH media owning to automate its outdoor media sales and finances

Brands ‘cautiously optimistic’ over sales prospect in coming festival months

In OOH News By Bhawana Anand - August 19, 2020

Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season

No brands to dazzle Ganpati Pandals this year

In OOH News By Bhawana Anand - August 18, 2020

Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season

Madison Media wins Media AOR for Weikfield

In OOH News By M4G Bureau - August 18, 2020

Madison Media Sigma will handle the entire media mandate including Outdoor

BharatPe sends out #S-afety message this Independence Day

In Campaigns By M4G Bureau - August 14, 2020

Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive

Clear Channel launches proprietary mobile-data platform for OOH planning

In OOH News By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences