‘We’re extending active support to IOAA to develop the common currency’

In Viewpoints By Bhawana Anand - September 04, 2020

Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics

Nova on-boards Option Designs agency to handle integrated marketing services

In OOH News By M4G Bureau - September 03, 2020

The agency will be curating the media strategy while increasing the brand visibility of the brand

Mediacom to handle AOR of Lionsgate Play

In OOH News By M4G Bureau - September 02, 2020

The agency will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.

Godrej Appliances launches value-based marketing campaign to target Kerala residential societies

In OOH News By Bhawana Anand - September 02, 2020

In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam

Welspun appoints Madison Media Sigma as its Media AOR

In OOH News By M4G Bureau - September 02, 2020

The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation

Verizon Media partners Broadsign to extend programmatic omnichannel offering

In Digital OOH By Rajiv Raghunath - September 02, 2020

Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience

Motivator India wins media mandate for MilkLane

In OOH News By M4G Bureau - September 01, 2020

The agency will manage offline and online media for MilkLane

‘We use various tools for location mapping, media selection, creative visualisation’

In Viewpoints By Bhawana Anand - August 31, 2020

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint

Difficult execution but impactful outcome: PETA India

In OOH News By Bhawana Anand - August 31, 2020

People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes

Rail ministry relief gets mixed reactions from media owners

In OOH News By Bhawana Anand - August 25, 2020

Media owning firms welcome the relief but have concerns over conditions applied owing to uncertain market situation