Media owners expect Hyderabad Metro pillar units to yield better returns in future

In OOH News By Bhawana Anand - February 27, 2018

Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause

Karnataka Talks OOH conference in Bengaluru this Friday

In OOH News By M4G Bureau - February 05, 2018

The conference will bring all major industry stakeholders – Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers, to address key matters concerning OOH business in Bengaluru and rest of Karnataka.

Punjab media owners disappointed with new draft ad policy

In OOH News By Bhawana Anand - February 02, 2018

Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders

Bullseye Media takes up ‘Powered By’ sponsorship of Karnataka Talks OOH

In OOH News By M4G Bureau - January 31, 2018

Karnataka Talks OOH Conference 2018 will be addressed by Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers

Punjab Municipal Corporation releases draft Outdoor Advertising Policy 2018

In OOH News By M4G Bureau - January 25, 2018

The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their suggestions pertaining to the draft policy by January 31

Ahmedabad media owners’ body reinforces S-O-P to remove curbs on timely payments

In OOH News By Bhawana Anand - January 23, 2018

The association has forwarded the modified S-O-P to all national specialist agencies and their various decision makers such as CEOs, CFOs, CCOs, Branch Heads, among others, but has not received any response from the agencies as yet

Mumbai media owners welcome BMC plan to open up DOOH avenues

In Digital OOH By Bhawana Anand - January 22, 2018

The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out before taking a call on the DOOH opportunity

‘We are very bullish on potential of Indian DOOH market’

In Viewpoints By Amaan Kazmi - January 02, 2018

Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital

Karnataka Talks OOH Conference to be held in Bengaluru on Feb 9

In OOH News By M4G Bureau - December 27, 2017

The conference will bring senior Karnataka Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers on a common platform to address the key issues that confront Karnataka OOH industry

Lucknow media owners get temporary relief with stay on media removal

In OOH News By M4G Bureau - December 22, 2017

The media owners are still tentative about their business prospects as the matter will be evaluated by the concerned authorities and a final decision on media removal will come through in the coming days