Results For "Measurement"
136 News Found
OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021
In OOH Solutions By M4G Bureau - January 22, 2020
The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas
Indian OOH: Chaotically Organised
In Viewpoints By M4G Bureau - November 19, 2019
Investments in infrastructure, audience metrics and technologies will go a long way toward increasing OOH’s share of the ad budgets
Ormax Media launches measurement tool for ambient advertising
In OOH News By Pray Jani - November 07, 2019
The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions
‘Invest in modernising business processes’
In Viewpoints By Rajiv Raghunath - August 14, 2019
Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium
'Audience measurement is the OOH currency': Gideon Adey
In OOH News By Pray Jani - August 05, 2019
With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019
Pixel Media selects Moving Walls platform to introduce programmatic OOH in Indonesia
In Digital OOH By M4G Bureau - August 01, 2019
Moving Walls will equip Pixel Media Inovasi with cloud-based inventory management and dynamic ad-serving capabilities along with audience data measurement for all their billboard sites
JCDecaux launches intl audience measurement tool for airports
In OOH News By M4G Bureau - February 22, 2019
The new solution will be launched at Paris Aéroport, then at Changi Airport Singapore in April, before being gradually rolled out across main hubs
Spotlight on audience measurement metrics at 1st Transit Media Talks Conference
In OOH News By M4G Bureau - February 22, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on ‘How audience metrics will catalyse transit media growth’
Moving Walls introduces ‘Three Billboards’ analysis
In OOH News By M4G Bureau - December 11, 2018
Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics
‘Continuous innovation a must for relevancy of common currency’
In Viewpoints By Rajiv Raghunath - September 22, 2018
Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics