Max Fashion’s sartorial thumbs up to women

In Gallery By - March 08, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

Max Fashion’s sartorial thumbs up to women

In OOH News By M4G Bureau - March 07, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

Fena shouts out to Kumbh pilgrims

In Gallery By Bhawana Anand - January 29, 2019

The brand opted for light pole branding for maximum visibility

Fena shouts out to Kumbh pilgrims

In Campaigns By Bhawana Anand - January 24, 2019

The brand opted for light pole branding for maximum visibility

Starcom wins Nykaa’s media mandate

In OOH News By M4G Bureau - October 29, 2018

The agency has been hired to unlock new consumer connections and maximise returns on media investments

Media 24x7 Advertising bags sole rights on large formats in Rudrapur city

In OOH News By Bhawana Anand - October 11, 2018

The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor Advertising Policy 2015

Railways clarifies that media contracts shall not exceed 5 yrs

In OOH News By M4G Bureau - September 17, 2018

The Railway Board, in a circular dated September 12, 2019, has clarified that the contract tenure shall be for a minimum of 3 years and a maximum of 5 years; the tendering process for a new contract shall be initiated at least 9 months prior to the completion of the existing contract

‘Technology assists with maximising the inventory use’

In Viewpoints By Rajiv Raghunath - August 21, 2018

Remi Roques, Managing Director of Ayuda Media Systems, a global technology company that empowers the D/OOH industry with easy-to-use, innovative software tools driving the entire OOH workflow, throws light on the imperative of adopting new technologies to do OOH business better, in an interview to Rajiv Raghunath

SBI appoints DDB Mudramax as Media Agency of Record

In OOH News By M4G Bureau - August 17, 2018

The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax

Floods wash away Onam season business in Kerala

In OOH News By M4G Bureau - August 17, 2018

The state government has cancelled the Onam celebrations; the Onam season usually gives maximum business to OOH every year