Tata Photon Max rides high on Volvo Buses

In Campaigns By Nabamita Chatterjee - April 01, 2014

With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....

IPL promotion frenzy begins

In OOH News By Business Standard - March 20, 2014

The event will be broadcast on MAX, Sony Six and Sony Six HD. Last weekend, the broadcaster released the first two TV commercials to introduce the concept

'Geo targeting & scientific planning will maximize reach in cities'

In Viewpoints By M4G Bureau - March 06, 2014

Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.

Tata Photon Max connects with Kolkata

In OOH News By Nabamita Chatterjee - February 10, 2014

Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.

Tupperware taps officer goers

In OOH News By Bhawana Anand - February 05, 2014

Tupperware targets working audience for their new product and engages with various on-ground activities.    

Cartoon Network's super fun event with Super Toons

In Campaigns By Bhawana Anand - January 22, 2014

with an aim to create a personal connect with kids, the channel organized"Toon Cricket”, their on-ground property, in a larger-than-life manner.

Sony MAX plays around Badttameezi!

In OOH News By Bhawana Anand - January 17, 2014

Sony MAX executes a yet another clutter breaking campaign to promote their television premier of 'Yeh Jawaani Hai Deewani' .

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Activation versus OOH: Engagement is the winner

In Viewpoints By M4G Bureau - December 12, 2013

Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.

Aircel - Perfect Goal

In Gallery By - December 10, 2013

OOH agency DDB MudraMax designed a flash mob activity for their client Aircel showcasing a group of boys playing live football in Express Avenue Mall, Chennai to promote the limitless pocket gaming card.