Jury rounds for Outdoor Advertising Awards (OAA) 2023 conclude with winners to be announced on 29th July

In OOH News By M4G Bureau - July 10, 2023

The esteemed jury evaluated and shortlisted entries from across 6 categories

McCann wins advertising rights for Air India

In OOH News By M4G Bureau - July 01, 2023

The advertising agency won the rights following an extensive multi-agency pitch

Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa

In Digital OOH By M4G Bureau - June 29, 2023

Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.

‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’

In Viewpoints By Rajiv Raghunath - June 21, 2023

Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.

Freakins jeans combines influencer marketing with OOH for latest campaign

In Campaigns By M4G Bureau - June 16, 2023

The campaign, located at Haji Ali Junction, will be live for a total of 3 months

Goldee Patnaik, VP – Marketing & Communications, itel Mobile India, joins jury for OAA 2023

In OOH News By M4G Bureau - June 16, 2023

Goldee brings with him over two decades of experience in driving brand, marketing and corporate communication functions.

Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India joins OAA 2023 jury

In OOH News By M4G Bureau - June 16, 2023

Arkaprava is a passionate innovator having worked globally and across markets in India handling key marketing projects for HSBC

Anirban Paul Chowdhury, Head Marketing – PVC, Skipper Limited joins OAA 2023 Jury

In OOH News By M4G Bureau - June 15, 2023

Anirban is a seasoned marketing professional with over two decades of experience leading major brands in key markets across India

Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi

In OOH News By M4G Bureau - June 14, 2023

Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’

Rekha Nahar, GM & Head – Marketing, Jockey India, joins OAA 2023 Jury

In OOH News By M4G Bureau - June 13, 2023

An alumnus of the SP Jain Institute of Management & Research, Rekha brings with her over 16 years of experience in the FMCG marketing