'OOH helps in creating trade acceptability'

In Viewpoints By M4G Bureau - January 22, 2014

Sahil Gilani, Director, Marketing & Sales, Gits, tells Outdoor Asia how the OOH medium has helped the brand create awareness.

'Plenty of scope for effective use of OOH'

In Viewpoints By M4G Bureau - January 21, 2014

Vinod Gaikwad, GM-Sales & Marketing, Greenways Foods, a new entrant to OOH, tells Outdoor Asia why and how it makes sense for the brand to go for this medium.

Driving brand recognition

In Viewpoints By M4G Bureau - January 21, 2014

Aalok Wadhwa, Head- Sales & Marketing, Madhur Sugars, on how the OOH medium has helped the brand drive recall and awareness

'Standard formats must be supported by innovations'

In Viewpoints By M4G Bureau - January 17, 2014

Mahesh Israni, Chief Marketing Officer, Gowardhan, shares with Outdoor Asia on how OOH figures in the brand's whole marketing plan.

'Sites marking by authorities will help'

In Viewpoints By M4G Bureau - January 17, 2014

Suraj Katoch, Senior Manger- Marketing- Radikal Overseas, tells Outdoor Asia why the brand decided to allot focused budgets for the OOH medium.

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

'OOH is a strong reminder medium'

In Viewpoints By M4G Bureau - January 13, 2014

Anuradha Narasimhan, Director -- Marketing, Britannia Industries Ltd, tells Outdoor Asia how the OOH medium helps the FMCG brand in connecting with its TG.

'Media owners should also propose innovations'

In Viewpoints By M4G Bureau - January 13, 2014

Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...

Activation versus traditional OOH

In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013

Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.