Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group

In OOH News By Pray Jani - February 11, 2020

Abhinav urged Railways to offer station semi-naming rights to advertisers

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

In OOH News By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

Rural marketing expert Prashant Mandke to address 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - February 05, 2020

Prashant Mandke will be sharing his perspectives on ‘How bus media can take rural marketing many a mile’

DAN Data Sciences announces Global launch of 'Dentsu Marketing Cloud'

In OOH News By M4G Bureau - February 03, 2020

Laucnhed at an exclusive DAN client event at Facebook's Thailand HQ, the DMC helps in establishing greater control of client data in one place

Dollar Industries AVP & Head – Marketing & Comm Bidyut Nath to address 2nd Transit Media Talks conference

In OOH News By M4G Bureau - February 03, 2020

Bidyut Nath to speak on ‘How best transit media can deliver target audiences’

‘OOH is the soul of advertising’

In Viewpoints By Pray Jani - February 03, 2020

Rakesh Sharma, Dy General Manager – Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising

OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

Somany to adopt new age marketing to attract Millennials

In OOH News By Bhawana Anand - January 27, 2020

Hoardings & Cinema Advertising is also a part of brand marketing strategy

Avinash Pant appointed as Marketing Director of Facebook

In OOH News By M4G Bureau - January 24, 2020

The newly created role is given the mandate to drive the company’s consumer marketing efforts

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group to address 2nd Transit Media Talks

In OOH News By M4G Bureau - January 24, 2020

Abhinav Iyer will be sharing his perspectives on brand advertising on metro rail media