Charu Malhotra joins Hindware as VP Marketing

In OOH News By M4G Bureau - June 30, 2020

Charu will handle the entire marketing gamut for Hindware, along with steering the new-age, super premium brand Alchymi and the luxury brand Queo

‘Conventional OOH strategy will be helpful to reach masses’

In Viewpoints By Bhawana Anand - June 30, 2020

Abhinav Iyer, General Manager – Marketing & Strategy, The Muthoot Group, spells out that conventional outdoor campaigns would be be crucial post lockdown to connect with wider audiences.

Fujifilm India set to inspire PSPs for new marketing model

In OOH Solutions By M4G Bureau - June 29, 2020

The book has been released as a guide for print service providers looking for new ways in which digital print might open new opportunities, greener production or cost-effective options

Walk the talk

In Viewpoints By M4G Bureau - June 26, 2020

We're living through a nationwide reckoning on racism, and brands have a constructive role to play, writes Branding, Marketing, and Communications Consultant Lee Rafkin

Toshiba to launch extensive marketing plan to promote new brand slogan #DetailsMatter

In OOH News By M4G Bureau - June 25, 2020

Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing progra

Green printing will be ‘new normal’ in post Covid19 era

In OOH Solutions By Bhawana Anand - June 22, 2020

Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices

OOH will be evaluated in terms of spends & visibility

In Viewpoints By Pray Jani - June 19, 2020

Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience

AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts

In OOH News By M4G Bureau - June 18, 2020

Prior to joining AdMAVIN, Sailesh has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively

Outdoor Asia June Edition: Out Now

In OOH News By M4G Bureau - June 11, 2020

The edition takes a deep dive into the world of changing airport advertising, rural marketing and growing relevance of pDOOH in the new era of Covid19

Embrace your inner underdog!

In Viewpoints By M4G Bureau - June 03, 2020

Brands that embrace their inner underdog have built-in advantages, asserts Branding, Marketing, and Communications Consultant Lee Rafkin