SAP awards Global Media AOR to Omnicom Media Group

In OOH News By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

GDX Studios appoints experiential marketing expert Sophie Masson as President

In Digital OOH By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients

Hoichoi leverages right time to be on OOH

In Viewpoints By Bhawana Anand - July 20, 2020

Vishnu Mohta, Co-founder and Director, Hoichoi unfolds the significance of outdoor medium to resume work under Unlock Phase 1.

Uber promotes Prabhjeet Singh as President of India and South Asia

In OOH News By M4G Bureau - July 20, 2020

In his new role, he will be overseeing the next phase of growth in the company’s mobility business and ensuring safety for riders and drivers across India, Sri Lanka and Bangladesh

Digital media will augment rural OOH

In OOH News By Bhawana Anand - July 17, 2020

Experts point out that digital media complements OOH/BTL activities in the rural markets

‘OOH will be more innovation & ROI driven’

In OOH News By Bhawana Anand - July 16, 2020

Nishant Jaiswal, VP Marketing, Adda52 believes that OOH will undergo major changes in the coming times

‘OOH is becoming an essential marketing tool to be a part of new normal’

In Viewpoints By Bhawana Anand - July 15, 2020

Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign

Key leadership movement spotted

In OOH News By M4G Bureau - July 13, 2020

Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers

PepsiCo’s Deepika Warrier joins Diageo as CMO

In OOH News By M4G Bureau - July 08, 2020

Warrier moves after 2 decades from PepsiCo where she undertook various key roles in strategy and marketing

Mondelez India plans extensive marketing promotion for new product under chocobakery category

In OOH News By M4G Bureau - July 01, 2020

Mondelez India forays into ‘Cakes’ segment with the launch of Cadbury Chocobakes Choc Layered Cakes