Results For "Marketing"
596 News Found
Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US
In Digital OOH By Bhawana Anand - October 15, 2020
DOOH has a key place in auto brand media plans
No swirling to the rhythm of Garba for brands this year
In OOH News By Pray Jani - October 09, 2020
Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival
DPAA begins registrations for global Video Everywhere Summit
In Digital OOH By M4G Bureau - October 06, 2020
The association provides a special complementary registration code to Indian attendees
Dabur launches Ghar Ghar Immunity initiative for its juice range
In OOH News By M4G Bureau - September 30, 2020
The awareness campaign has been planned to execute across top 15 jogger parks in New Delhi
Rural Marketing Association of India appoints new leadership team
In OOH News By M4G Bureau - September 29, 2020
Biswabaran Chakrabarti has been re-elected as President for the second consecutive term in its 15th AGM
‘We connect with audiences as a thoughtful brand’
In Viewpoints By Bhawana Anand - September 28, 2020
Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning
Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour
In Research By M4G Bureau - September 28, 2020
‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes
Brands require focused experiential marketing with strong proposition
In OOH News By Bhawana Anand - September 25, 2020
In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival
Logistics cut out for SMEs
In OOH News By Bhawana Anand - September 17, 2020
Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.
MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign
In OOH News By M4G Bureau - September 16, 2020
The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority