Results For "Marketing"
596 News Found
Saibal Biswas, Head of Marketing, Partnerships & PR, MediBuddy to address South India Talks OOH conference
In OOH News By M4G Bureau - January 03, 2023
The conference will be organised at Courtyard by Marriott, Bengaluru on January 20, 2023.
WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson
In OOH News By M4G Bureau - December 12, 2022
"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.
Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency
In OOH News By Rajiv Raghunath - November 03, 2022
Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.
‘Fortunate to work for a company that has never rested on its laurels’
In Viewpoints By Rajiv Raghunath - October 21, 2022
NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.
Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study
In Research By Rajiv Raghunath - October 11, 2022
Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.
‘Standardisation, data focus key to OOH growth’
In Gallery By - October 10, 2022
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.
COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event
In OOH News By Rajiv Raghunath - October 04, 2022
Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts
NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative
In Campaigns By M4G Bureau - October 03, 2022
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
Tamil Rockerz goes big on OOH in Chennai, rest of TN
In Campaigns By M4G Bureau - October 03, 2022
The multi-city campaign has been executed by El Shaddai Marketing & Advertising
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA