‘Mall signages - a perfect growth opportunity for DOOH’

In Gallery By - August 23, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017

Ford unveils unique Ganesha installation made of spare parts

In Campaigns By M4G Bureau - August 22, 2017

The brand has unveiled the unique Ganesha installation at Oberoi Mall in Goregaon, Mumbai to impress upon the audience of Ford’s adherence to quality standards and easy accessibility to its services

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

JCDecaux crafts super premium media at The Collection, UB City

In OOH News By M4G Bureau - August 03, 2017

The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising

‘Mall signages - a perfect growth opportunity for DOOH’

In OOH News By M4G Bureau - August 02, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.

P & B Media Consultant bags exclusive rights of Ahmedabad’s Arved transcube mall

In OOH News By M4G Bureau - July 25, 2017

The mall offers 120x20 giant feet structure to create unparallel visibility along with 100 more sites of different sizes

Central Mall hits the streets of Kolkata to strike an instant chord with consumers

In Campaigns By Bhawana Anand - July 03, 2017

The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign

DDB Mudra Group wins franchise management of Adani Wilmar's Gujarat Fortune Giants

In OOH News By M4G Bureau - June 15, 2017

As per the mandate, DDB Mudra West will look after the brand identity & strategy and marketing solutions and DDB MudraMax will handle on-ground promotions including OOH.

Kanhiya Advertisers bags sole media rights in 13 towns of Punjab

In OOH News By Bhawana Anand - June 07, 2017

The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets

Telangana Tourism soars sky high to beckon tourists to the state

In Campaigns By M4G Bureau - May 25, 2017

A.G Innovations partnered Telangana Tourism in planning and executing a highly impactful plane wrap-based 2-month campaign