LIVA outshines in mall space with unique innovation

In Campaigns By Bhawana Anand - October 06, 2017

Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space

Hyundai taking its ‘Safe Move Phase 3’ to malls, schools

In Campaigns By Bhawana Anand - September 29, 2017

The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games

Pantaloons installs record 48ft branded Dandiya sticks at Ahmedabad mall

In Campaigns By Bhawana Anand - September 27, 2017

Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30

Starcom India wins Lenskart media duties

In OOH News By M4G Bureau - September 21, 2017

Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher

Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners

In OOH News By M4G Bureau - September 19, 2017

The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies

State-of-the-art ad-roller® set to invade malls, airports with innovative media

In OOH Solutions By Rajiv Raghunath - September 12, 2017

The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media

‘Less is more, when it comes to OOH’

In Viewpoints By - September 07, 2017

Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:

BookMyShow brings Starcom on board as media partner

In OOH News By - September 06, 2017

The mandate covers OOH, print, television, radio, and cinema

Futek Digital introduces 360 degree digital screens inside Ambience Mall, Gurugram

In Digital OOH By M4G Bureau - August 26, 2017

The DOOH player plans to put up such media at several other consumer destinations

Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens