Results For "Mall"
260 News Found
Small OOH formats ideal for FMCG brands to connect with mid-segment market
In Research By M4G Bureau - November 30, 2017
A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising
Palram launches Palboard that’s cut out for innovations
In OOH Solutions By Bhawana Anand - November 29, 2017
Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It is also a good printing substrate suitable for digital or traditional printing
‘OOH success in large airports is paving way for OOH growth in smaller airports’
In OOH News By Satarupa Chakraborty - November 17, 2017
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI), in his opening remarks said that AAI is evolving towards simpler policy and friendlier approach to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential
Starcom India appoints Rajiv Gopinath as Chief Client Officer
In OOH News By M4G Bureau - November 13, 2017
Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities
BroadSign International powers Qatar-based ELAN Media’s DOOH network
In Digital OOH By M4G Bureau - November 11, 2017
ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall
Total reinforces the ‘Quartz’ promise to keep motor engines young
In Campaigns By M4G Bureau - November 09, 2017
The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month
Emami Fair & Handsome makes a face to face connect with male audience
In Gallery By M4G Bureau - November 08, 2017
Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence
Emami Fair & Handsome makes a face to face connect with male audience
In Campaigns By M4G Bureau - November 08, 2017
Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence
OPPO engages youth through Selfie Booths at colleges & malls
In Campaigns By M4G Bureau - October 18, 2017
Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months
Soch leaves an indelible imprint on Inorbit Mall escalator handrail
In Campaigns By M4G Bureau - October 12, 2017
The women’s fashion brand is one of the first to use ad-roller’s escalator handrail branding solution