Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

Digikore launches programmable fabric based-Dynamic Lightbox

In OOH Solutions By Bhawana Anand - April 09, 2019

The product is best suited for any closed environment such as malls, restaurants etc

SDMC meets advertising revenue target of Rs 150 crore for 2018-19

In OOH News By Bhawana Anand - April 01, 2019

Digital media tenders, revenue sharing from mall media and shop signage have helped raise the revenues from Rs 135 crore to Rs 150 crore

6 brands win media worth over $2mn at 2019 oOh! Unmissable Award

In OOH News By Rajiv Raghunath - March 22, 2019

Luxury vehicle company Lexus received two awards

Tata Harrier straight drives into consumer minds

In Campaigns By M4G Bureau - March 20, 2019

The brand opted for the SUV display at South City Mall along with IPL 2019 trophy

Pioneer Publicity sets up state-of-the-art DOOH formats inside Chandigarh’s Elante Mall

In Digital OOH By Bhawana Anand - February 05, 2019

10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall

SDMC says no let up on fee demand on mall media

In OOH News By M4G Bureau - January 18, 2019

The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media

Delhi High Court issues notice in favour of mall media owner

In OOH News By M4G Bureau - January 16, 2019

The apex body will announce the decision on Public View clause in the coming court hearings

Jalandhar MC to float e-tenders for massive number of sites

In OOH News By M4G Bureau - December 28, 2018

Bids will be for large and small unipoles, LED/LCD screens, gantries, rooftop utilities media, BQS, etc., at 3,127 sites

It’s now Taiwan calling all Indian tourists

In Gallery By Bhawana Anand - December 22, 2018

The Taiwan Tourism Bureau has launched a cross-platform campaign in key Indian cities