Results For "Malhotra"
51 News Found
Activation versus OOH: Engagement is the winner
In Viewpoints By M4G Bureau - December 12, 2013
Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.
HT's visibility drive for Leadership Summit
In Campaigns By Bhawana Anand - December 09, 2013
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
DDB MudraMax bags South African Tourism account
In OOH News By VJ Media Bureau - December 04, 2013
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
Reebok's focused campaign for RealFlex
In OOH News By VJ Media Bureau - November 15, 2013
The campaign uses some innovative elements to tap the TG near the brand showrooms
Sugar Free Natura celebrates sweet indulgence
In OOH News By MunmunSaha - October 31, 2013
Zydus Wellness in partnership with DDB Mudra Max and brand ambassador celebrity chef Sanjeev Kapoor has launched the'Khushiyan gino, Calories nahi' campaign to promote its Sugar Free Natura this Diwali .
Digital OOH: What ails it?
In OOH News By Bhawana Anand - September 05, 2013
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on
DDB MudraMax to be Chief Consultants in Ludhiana
In OOH News By VJ Media Bureau - September 03, 2013
The scope of work as Chief Consultants for Outdoor Solutions involves a thorough study of the existing outdoor advertisement policy and preparation of concept plan.
Dance connect with 7UP
In OOH News By VJ Media Bureau - July 15, 2013
7 UP's new activation is all about connecting the brand with the magic of dance.
Everyuth Menz: Well played on OOH
In Campaigns By VJ Media Bureau - June 28, 2013
In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin†across different cities.
The 'Why' and 'How' behind Mushrooming specialist agencies
In OOH News By Reena Mehta - June 21, 2013
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.