Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara

In OOH News By Bhawana Anand - August 21, 2020

The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic

OOH projected to grow at 30%-100% in H2: Pitch Madison Report

In Research By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

Brands ‘cautiously optimistic’ over sales prospect in coming festival months

In OOH News By Bhawana Anand - August 19, 2020

Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season

Madison Media wins Media AOR for Weikfield

In OOH News By M4G Bureau - August 18, 2020

Madison Media Sigma will handle the entire media mandate including Outdoor

Madison Media secures place in TOP 5 Independent Agencies of the Globe

In OOH News By M4G Bureau - July 24, 2020

Madison Media has highest country market share of 11.1% amongst Top 10 leading independent agencies of the World

What does poll conducted by Media4Growth say?

In OOH News By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

Madison OOH launches OTS Measurement Updates for COVID19 Unlock times

In OOH News By M4G Bureau - July 13, 2020

As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis

Rajnigandha stands tall with innovation during lockdown

In Campaigns By Pray Jani - June 17, 2020

The pan-masala brand gives a tough competition to its competitors with unmissable presence in Guwahati market

Madison World teams in training to gear up for the challenging times

In OOH News By Bhawana Anand - April 30, 2020

The team members have the opportunity to enhance their individual soft skills and functional expertise

Madison Media wins Media AOR for Cipla Health Ltd

In OOH News By M4G Bureau - January 16, 2020

The entire media mandate including Print, Television, Radio, Cinema, Outdoor, Digital and Social media.