OOH set to grow by 8.2%, says report

In OOH News By Jubilee Cardozo - February 20, 2014

According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs. 2,138 crore and transit media continues to be the preferred option.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

OAC 2013: Sam Balsara: Know your strength & weaknesses

In OOH News By Nabamita Chatterjee - July 06, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

OAC 2013: Sam Balsara: Know your strength & weaknesses

In OOH News By Nabamita Chatterjee - July 05, 2013

Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.

Madison Media wins Raymond Group Media AOR

In OOH News By VJ Media Bureau - June 24, 2013

Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.

Amit Sarkar takes over as COO of Kinetic India

In OOH News By VJ Media Bureau - May 06, 2013

Amit brings to the table a rich experience covering varied marketing spaces.