Madison BMB transitions into fast growing Madison Loop

In OOH News By M4G Bureau - August 10, 2023

Madison BMB, Madison World’s full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit

Madison Media moves up to be the World’s 4th largest Independent Media Agency

In OOH News By M4G Bureau - August 04, 2023

A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.

‘Use ideas to generate budgets’

In OOH News By M4G Bureau - August 02, 2023

Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand’s media plans

OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment

In OOH News By M4G Bureau - July 28, 2023

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

Aditya Birla Capital launches multi-city campaign to promote Multi Asset Allocation Fund

In Campaigns By M4G Bureau - July 20, 2023

Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.

Tata Motors’ Altroz iCNG shows off boot space at Mumbai Airport’s T1 terminal

In Campaigns By M4G Bureau - July 05, 2023

The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World

Rohan Ekbote, GM, Vodafone Idea joins OAA 2023 jury

In OOH News By M4G Bureau - May 15, 2023

Rohan has over 15 years of marketing and advertising experience across the media landscape.

Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report

In Research By M4G Bureau - February 16, 2023

DOOH continues to be the growth driver, the report states

Goldmedal boards Mumbai Metro 2A, 2B, 7 Lines with internal, external branding

In Campaigns By M4G Bureau - January 19, 2023

In Goldmedal's latest transit media campaign, MOMS successfully blends aesthetics and convenience within Mumbai Metros

MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'

In Campaigns By M4G Bureau - November 24, 2022

For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.