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Ashish Morone, Senior Vice President & Head Marketing Communications - HDFC Bank, joins OAA 2022 Jury
In OOH News By M4G Bureau - June 06, 2022
A passionate marketer with over 22 years of experience, Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one" more effective.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
‘EV charging points serve as key customer touchpoints across multiple locations’
In Viewpoints By - May 25, 2022
With charging infrastructure for electric vehicles set to grow in the country, they are also being seen as a promising medium for brand advertising and visibility. In an interaction with Media4Growth, Smit Kant Raturi, Co-Founder & CEO, ChargeEZ, shares more on this.
US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting
In Digital OOH By Rajiv Raghunath - April 20, 2022
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes
Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises
In OOH Solutions By M4G Bureau - April 19, 2022
Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.
Khushi Advertising delivers a larger-than-life marketing & media campaign for K.G.F: Chapter 2
In Campaigns By M4G Bureau - April 19, 2022
“We are thrilled to see the rise of KGF nationally and the ever-growing fan following of Rocking Star Yash across India. Along with Khushi Advertising, we planned a campaign desired to achieve and create even more excitement,” says Vijay Kiragandur, Producer – Hombale Films.
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
In Gallery By - April 13, 2022
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.
‘OOH is a very important touchpoint through which we can reach our consumers’
In Viewpoints By N Jayalakshmi - April 06, 2022
In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.
‘Businesses are realising that signage is much more than an advertising mode - it is part of a comprehensive ecosystem’
In Viewpoints By M4G Bureau - March 28, 2022
To meet the growing demand for delivering interactive solutions, the confluence of centrally controlled digital display solutions’ networks is expected to gain momentum in the times to come, asserts Vijay Wadhawan, Director - System Solution Division, Panasonic India in an interview with Media4Growth
UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London
In Digital OOH By Rajiv Raghunath - March 15, 2022
As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.
