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How Square Yards went conversational with a wink
In Campaigns By Prantika Ghosh - September 14, 2022
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.
Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer
In OOH Solutions By M4G Bureau - September 01, 2022
Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.”
Archana Aggarwal, VP – Media, Airtel to share her perspectives on brand spends & OOH, in conversation with Alok Jalan, MD, Laqshya Media Group at OAC 2022
In OOH News By M4G Bureau - August 09, 2022
The discussion will centre on ‘What should OOH do to attract more brand spends’.
Sachin Kamble, National Creative Director, Leo Burnett, India, joins OAA 2022 Jury panel
In OOH News By M4G Bureau - July 26, 2022
Sachin has won more than 100 national and international awards including Adfest, Spikes Asia, One Show, Cannes, Clio and D&AD for his work.
Murtuza Vapiwala, Head of Marketing, Broker Network, joins OAA 2022 Jury panel
In OOH News By M4G Bureau - July 21, 2022
Murtuza comes with 20 years of experience working across various industries, and has managed more than 80 brands across 3 continents in his career.
Deepak Ahuja, Media Strategy and Planning Head at Olx Autos, joins the Jury panel for OAA 2022
In OOH News By M4G Bureau - July 12, 2022
Deepak is a media agency specialist with a planning and buying career spanning more than two decades.
Archana Aggarwal, VP - Media, Airtel, joins OAA 2022 Jury
In OOH News By M4G Bureau - July 11, 2022
With 25 years of experience behind her, Archana is an accomplished media professional, who has done stints with leading agencies such as Group M & McCann-Erickson, across key clients like HUL, Kellogg’s, Bajaj Auto, Coca-Cola and many more.
Jun Sakurai, CEO, LIVE BOARD, Japan to speak on globalisation of DOOH business at OAC 2022
In OOH News By M4G Bureau - July 07, 2022
Jun Sakurai has more than 20 years of experience working in the media & agency industry; before taking over as CEO of LIVE BOARD, Jun was CEO of dentsu X Vietnam, and MD of dentsu X China before that.
‘Improved rail passenger amenities will create more commercial opportunities including advertising’
Sudhanshu Mani, Railway Consultant & Creator of Train 18 talks about the imperative of enhancing the quality of rail passenger amenities that in turn will open up new investment opportunities for media operators and attractive options for advertisers, in conversation with Rajiv Raghunath.
Ultraleap’s touchless tech available on BrightSign platform
In Digital OOH By Rajiv Raghunath - June 09, 2022
Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences
