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‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.
Billboards highly effective venue in pDOOH advertising: Vistar Media study
In Research By M4G Bureau - May 11, 2023
Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.
OOH advertising attracts more attention than social media, streaming ads: UK-based 75Media
In Research By M4G Bureau - April 19, 2023
Joe Lawson, Sales Sirector, 75Media shares 12 tips to ensure OOH campaigns drive sales
Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years
In OOH News By M4G Bureau - April 11, 2023
The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more
Global media consumption grows at accelerated 2.7% in 2022: PQ Media report
In Research By M4G Bureau - April 10, 2023
Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.
Sustainability will take centre stage at Global Congress in Lisbon: WOO
In OOH News By M4G Bureau - March 28, 2023
The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.
‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’
In Research By M4G Bureau - January 30, 2023
Neuro-Insight used a car-driving simulation with Los Angeles residents for the study
Shell to acquire Volta in all-cash transaction valuing Volta at about $169mn
In OOH News By M4G Bureau - January 24, 2023
Vince Cubbage, Interim CEO, Volta, says, “Both Volta and Shell have a demonstrated ability to meet the changing needs of customers, and this acquisition will bring that experience together to provide the options that are needed as more drivers choose electric."
Broadsign launches its next-gen OOH platform ahead of ISE 2023
In Digital OOH By Rajiv Raghunath - January 19, 2023
The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities