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‘There is a need for sustainable practices in the OOH industry’
In Viewpoints By Aayush Mohanan - August 16, 2023
Media4Growth, caught up with Praveen Premkumar and Priyanka Parswani, Co-Founders, NO MORE, a company advocating sustainability with its bags – made from billboards.
Sri Garima Publicity secures adds 4 more railway stations to its portfolio
In OOH News By M4G Bureau - August 12, 2023
The tally brings up the total number of stations under them to 11.
Aditya Birla Capital launches multi-city campaign to promote Multi Asset Allocation Fund
In Campaigns By M4G Bureau - July 20, 2023
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
“Clients are more aware of what they want from their assets”
In OOH Solutions By M4G Bureau - July 18, 2023
Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.
‘Static and DOOH media work in tandem’
In Digital OOH By M4G Bureau - July 05, 2023
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
‘Regulatory environment is more friendlier now’
In Digital OOH By M4G Bureau - June 28, 2023
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve
‘Roadside DOOH is on a revolutionary journey’
In Digital OOH By M4G Bureau - June 27, 2023
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
‘DOOH is fantastic, but pricing is a crucial factor’
In Viewpoints By M4G Bureau - June 24, 2023
Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth
boAt celebrates World Music Day with unique QR- embedded billboards
In Campaigns By M4G Bureau - June 23, 2023
The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists
Sylvester daCunha, creator of the iconic ‘Amul Girl’ no more
In OOH News By M4G Bureau - June 22, 2023
The advertising veteran passed away on Tuesday in Mumbai.