JadeBlue goes to 11 cities to showcase summer collection

In Campaigns By Nabamita Chatterjee - April 14, 2015

The brand has taken up more than 50 sites for two months using formats like billboards, kiosks, and standees for the campaign

Vodafone dials into Bihar & Jharkhand to promote'1GB Data'

In Campaigns By Nabamita Chatterjee - April 09, 2015

More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest

Mounthill Realty showcases'The Pyramid' in Kolkata

In Campaigns By Nabamita Chatterjee - March 02, 2015

Balaji Ads executed the campaign using more than a hundred hoardings in and around the city to promote the residential project

UTI Sees a Myriad Of Opportunities In OOH: Gaurav Suri

In Viewpoints By M4G Bureau - January 19, 2015

"Given the nascency of our category (mutual funds), it is only logical for us to fire with all guns to grow the category. This would entail firing with all the armaments, OOH being one such weapon in the armoury,” says Gaurav Suri, Senior Executive Vice President & Head Marketing, UTI Mutual Fund, in conversation with Bhawana Anand. The brand believes assimilation of high-technology and digital interface would make this weapon more powerful communication tool. Edited excerpts of the interview:

Hike takes the OOH route to promote'freedom of expression'

In Campaigns By Nabamita Chatterjee - December 31, 2014

The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.

Creating a sublime effect

In Campaigns By Chanda Kumar - December 31, 2014

Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to find out more about the brand and its product range.

AmEx reaches out to the masses through Mumbai Metro One

In Campaigns By Jubilee Cardozo - December 22, 2014

The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.

Amira connects with customers through Biryani Festival in Noida

In Campaigns By VJ Media Bureau - December 17, 2014

At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.

Jabong partners with Sony Six for NBA Jam in Mumbai

In OOH News By Jubilee Cardozo - December 02, 2014

High Street Phoenix witnessed more than 150 teams participating in the 3-on-3 tournament. With more than 60 colleges participating, the NBA Jam was the largest 3-on-3 tournament ever to take place in the city.

DDB Mudra West appoints Keegan Pinto as Group Creative Director

In OOH News By Nabamita Chatterjee - November 18, 2014

Pinot joins the team with more than a decade of experience in the field of advertising.