There's enough for all, collaborate for more

In Viewpoints By M4G Bureau - August 10, 2015

Lokesh Kumar, Director, IKON, advocates a win-win approach for the industry instead of cut-throat competition

OOH industry needs to reshape conversations, manage perceptions

In Viewpoints By M4G Bureau - August 06, 2015

Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for

Arghya Chakravarty to speak on talent management at OAC 2015

In OOH News By VJ Media Bureau - July 14, 2015

Arghya Chakravarty, CEO, Times OOH, has more than 18 years of experience; he has worked with leading organisations like PepsiCo, Asian Paints, Akzo Nobel Coatings and Tata Steel

Anupriya Acharya to speak at OAC on how OOH can attract more ad monies

In OOH News By VJ Media Bureau - July 13, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, is an eminent media professional with 20 years of experience in media agencies across India and Singapore. Prior to this role, she has also held positions of President - The Media Edge, India; CEO - Aegis Media, Singapore; and Leader - Team Unilever, South Asia at Mindshare.

There is scope to more than double the base of advertisers: Abhay Mishra

In Viewpoints By M4G Bureau - July 13, 2015

Abhay Kumar Mishra, CEO, Mumbai Metro One Pvt Ltd, shares his thoughts on OOH advertising on the Metro network in an interview to Rajiv Raghunath. Mishra is a visionary leader with 34 years of rich experience in the real estate and infrastructure sectors. Prior to joining Reliance, he was associated with Emaar MGF Land Pvt. Ltd as COO-Special Projects in Real Estate Sector. In 2013, he Mishra joined Reliance and is leading its Metro business with great business acumen and astute leadership. Edited excerpts of the interview:

'Play With Oreo' now engages Indian audiences

In Campaigns By Preethika Kotian - June 09, 2015

Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.

OOH must offer better visibility, greater coverage: Brand leaders

In OOH News By Soneeta Sethi - May 12, 2015

Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Make PPP projects more industry-friendly: OOH leaders

In OOH News By VJ Media Bureau - May 11, 2015

During a session themed'Can PPP Projects Give OOH Industry a Bigger Footprint Across The State & Improved Profitability', industry leaders of Chennai & ROTN deliberated upon how OOH firms in the region can play a more meaningful role in PPP projects, especially in the infrastructure space

Promote transit media in a big way: Atul Shrivastava

In OOH News By Soneeta Sethi - May 11, 2015

Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava

CASHurDRIVE bags exclusive rights for Meru Cabs advertising

In OOH News By Bhawana Anand - April 22, 2015

Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.