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433 News Found
Kerala OOH once again in line of fire on flex issue
In OOH News By M4G Bureau - April 27, 2018
The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more than 1,500 flex printing units
Ludhiana MC working on plan to implement new ad policy
In OOH News By M4G Bureau - April 19, 2018
While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape
Australia’s Adshel introduces new DOOH trading model
In Digital OOH By M4G Bureau - April 16, 2018
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
Pioneer Publicity completes 2 more FOBs in Bengaluru
In OOH News By M4G Bureau - April 10, 2018
The OOH firm has constructed and operationalized 6 FOBs in all in the city; the two new FOBs have come up on Domlur Airport Road and Raj Bhavan Road
KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring
In OOH News By Ria Banerjee - March 21, 2018
Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.
IGIA T2 traffic growth likely to boost advertising at the terminal
In OOH News By M4G Bureau - March 20, 2018
With Indigo and Spicejet flights shifting operations to Terminal 2 of IGIA, more brands are likely to be drawn to the advertising opportunities at the terminal, considering an additional 120 odd flights will be operating from there
Havas Media bags the integrated media duties of Bajaj Allianz
In OOH News By M4G Bureau - March 14, 2018
The account size is estimated to be more than INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West and South, Havas Media India
Facebook says ‘Discover more of what you like’
In Campaigns By M4G Bureau - March 12, 2018
Planned & executed by Kinetic India, the campaign urges people to discover what they like on the social network
Kolhapur MC plans to unveil new ad policy to mop up more revenues
In OOH News By M4G Bureau - March 05, 2018
The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years
NEC Display Solutions acquires LED solutions provider S[quadrat]
In OOH Solutions By M4G Bureau - February 06, 2018
The acquisition further strengthens and positions NEC as one of the world’s leading visual solutions provider while supporting a more consultative market approach focusing on in-depth understanding of customer challenges and vertical industry opportunities