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Native content will make OOH more engaging: Brendon Cook
In Digital OOH By M4G Bureau - August 01, 2018
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Adwel’s Yuvraj Singh Champion of ‘The Quintessential Quiz 2018’
In OOH News By M4G Bureau - August 01, 2018
More than 150 delegates participated in the quiz; Yuvraj emerged the winner and took home an iPhone X, while Aviral Roy was Runner-up and won an iPad
DTC invites bids for wall wrap rights at bus depots & terminals
In OOH News By M4G Bureau - July 31, 2018
If the bidders are applying for more than one Depot/Terminal, amount can be clubbed
Kolkata Metro exploring new ways to boost ad revenues
In OOH News By M4G Bureau - July 24, 2018
The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings
Leo Burnett, British Dyslexia Association create a moment of collective dyslexia
In Digital OOH By Rajiv Raghunath - July 17, 2018
To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia
‘OOH is key to our #SmarterWithIoT campaign’
In Viewpoints By Bhawana Anand - July 07, 2018
Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.
Telangana Govt takes to OOH in corporate style
In Gallery By M4G Bureau - July 05, 2018
The Telangana Government has adopted a more organised and innovative approach to OOH. To showcase the state’s growth and development, Arvind Kumar, Commissioner of Information and Public Relations, Telangana Government, engaged INKA, the creative agency, to highlight the achievements
Indian Roads Congress Secy Gen SK Nirmal to address OAC 2018
In OOH News By M4G Bureau - July 04, 2018
Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development
Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport
In Campaigns By M4G Bureau - June 26, 2018
The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates
‘We want Noida to become a major OOH destination’
In Viewpoints By Bhawana Anand - June 25, 2018
After more than a year of losing out on OOH revenues, Noida Authority is now bent upon transforming the outdoor scenario of the city by introducing a new policy which aims to regulate the advertising business and bring value to the advertisers, says Rakesh Mishra, Additional CEO, Noida Authority