SDMC plans for more hydroponics on roads

In OOH News By M4G Bureau - December 14, 2018

The South Delhi body is planning vertical gardens on roadside and under flyovers to double up as advertising media

‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas

OOH will give more legs to Vodafone Sakhi campaign

In OOH News By Bhawana Anand - October 11, 2018

The campaign to hit OOH space in next couple of weeks and continue through November and beyond

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

In OOH News By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience

Ludhiana MC puts on hold implementation of new Punjab ad policy

In OOH News By Bhawana Anand - September 06, 2018

The local civic body plans to form a committee to make a representation for allowing more advertising formats in the city

WPP AUNZ sells oOh!media stake

In OOH News By M4G Bureau - August 30, 2018

This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media

Indian Roads Congress Secy Gen SK Nirmal @OAC 2018

In Gallery By - August 21, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

Signpost India installs Digital Panels offering advertisement & much more

In Digital OOH By M4G Bureau - August 16, 2018

In association with NDMC & MTNL, the digital kiosk will provide Wi-fi, infotainment and advertisement facility to CP visitors

Pune’s Amanora Mall overhauls facade media

In OOH News By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers