‘New OOH avenues will come up in Kochi’

In Viewpoints By Ria Banerjee - June 04, 2019

Soumini Jain, Mayor, Kochi, sees a more broad-based role for advertising firms in the city’s development in the coming times

GS Caltex India unveils marketing campaign

In OOH News By M4G Bureau - May 31, 2019

The campaign will be rolled out through ATL & BTL activations for a period of 3 months

‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins

Is wall painting relevant in current OOH scenario?

In OOH News By Bhawana Anand - April 15, 2019

It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities

The more the merrier, Imagica’s message this summer

In OOH News By M4G Bureau - April 08, 2019

The 360-degree promotional ad campaign by the theme park brand engages its target audience with the idea that fun multiplies with like-minded groups

Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement

In Gallery By - April 04, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Spotify aims for spot-on connect with new campaign

In Campaigns By Bhawana Anand - April 03, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Transit media can come alive with design interventions

In Gallery By - March 18, 2019

Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference

Transit media can come alive with design interventions

In OOH News By M4G Bureau - March 07, 2019

Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference

More skywalks planned in Bengaluru

In OOH News By M4G Bureau - March 05, 2019

The skywalks will reportedly be developed on self-financing basis