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oOh! launches Smart Reach connecting advertisers with 25% more buyer audience
In Digital OOH By Rajiv Raghunath - September 06, 2019
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours
‘Having larger OOH cos will help industry get more traction’: Phil Hall
In Viewpoints By Rajiv Raghunath - September 04, 2019
Phil Hall, the new Co-Managing Director of Ocean Outdoor, UK, talks about the shape of things to come for the OOH business in the coming years
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
In Gallery By - September 03, 2019
Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry
'OOH to become increasingly important for OTT category': Tarun Katial
In Gallery By - August 28, 2019
Outdoor is not anymore about only advertising, it’s about customer acquisition
The ‘Big Morety’ at Brisbane airport goes live
In Digital OOH By Rajiv Raghunath - August 22, 2019
Arguably the largest digital billboard in the southern hemisphere, oOh!’s 400 sq. m ‘Big Morety’ will complement a wider roll out of digital screens across the airport precinct
Taiwan Tourism Bureau attracts travellers with Mumbai Metro
In OOH News By M4G Bureau - August 13, 2019
This promotional campaign is a part of the elevated marketing budget of more than US$1 million to attract tourists from India
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
In OOH News By Pray Jani - July 27, 2019
Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry
'OOH to become increasingly important for OTT category': Tarun Katial
In OOH News By Mohit Manghani - July 26, 2019
Outdoor is not anymore about only advertising, it’s about customer acquisition
Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital
In Digital OOH By M4G Bureau - July 08, 2019
Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual
Surat OOH landscape adds more than 10 FOBs
In OOH News By Pray Jani - June 17, 2019
The biggest foot-over-bridge project in the country is under execution in Surat city