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433 News Found
War veteran appears on Piccadilly Lights
In Digital OOH By M4G Bureau - April 20, 2020
99-year-old war veteran Captain Tom Moore has raised more than £21 million for NHS charities
‘Focus on the positive changes taking place’
In Viewpoints By M4G Bureau - April 13, 2020
“We are becoming more collaborative,” asserts Dipankar Sanyal, CEO, Platinum OOH
Digital display solution providers hopeful of a quick turnaround post lockdown
In OOH Solutions By Bhawana Anand - April 06, 2020
Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations
‘DOOH is giving more brands access to the media’
In Viewpoints By Rajiv Raghunath - March 05, 2020
Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry
Facebook to socialise on OOH with foremost marketing campaign
In OOH News By Pray Jani - March 03, 2020
‘More Together’ is the marketing campaign for the Facebook App, to share stories that celebrate and highlight the power of connections
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
In OOH News By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
5 smart city projects in PPP mode an opportunity for digital signage industry
In Digital OOH By Bhawana Anand - February 04, 2020
100 new airports will also create more digital signage business
Rail infra modernisation, high speed trains likely to create more advertising avenues
In OOH News By M4G Bureau - February 04, 2020
4 station re-development projects and operation of 150 passenger trains would be done through the PPP mode: Budget 2020-21
Adcity ties up with Moving Walls for ad-tech solutions in Apac markets
In Digital OOH By M4G Bureau - January 30, 2020
The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes and stronger understanding of audience behaviours and mobility
Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study
In Research By Rajiv Raghunath - January 30, 2020
18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels