Raj Ad Zone installs Arrow Digital's EFI H1625

In OOH Solutions By M4G Bureau - July 10, 2020

Raj Ad Zone invests in the Hybrid Printer amidst of the pandemic and plans to bring in more printers soon

'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read

In OOH News By Bhawana Anand - July 09, 2020

In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully

India Gate Basmati Rice builds strong brand identity with #UmeedHainHum initiative

In OOH News By M4G Bureau - June 30, 2020

The brand has reached out to over 140 plus cities, feeding more than 15 million meals since the lockdown was announced

AdOnMo appoints Shashi Kant as VP – Strategy and Growth

In OOH News By Pray Jani - June 23, 2020

With more than two decades of experience, Shashi Kant will handle the leadership role in the company

Green printing will be ‘new normal’ in post Covid19 era

In OOH Solutions By Bhawana Anand - June 22, 2020

Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices

‘Brands have the bandwidth to spend much more on OOH’

In Gallery By - June 22, 2020

Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath

Consumers more likely to buy from brands with a strong purpose, says Zeno study

In Research By M4G Bureau - June 19, 2020

The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand

More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

In Research By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

'DOOH to grow with programmatic buying becoming new normal'

In Research By Bhawana Anand - June 12, 2020

GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace

Adidas brings Manushi Chhilar as new brand ambassador

In OOH News By M4G Bureau - June 08, 2020

Former Miss World 2017 will inspire more women to embrace fitness, and create a positive social impact through the power of sport