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433 News Found
Airport advertising takes off with growing traffic
In OOH News By M4G Bureau - December 10, 2020
With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence
Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions
In OOH News By Rajiv Raghunath - December 08, 2020
With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards
Nabendu Bhattacharyya moves on from Milestone Brandcom
In OOH News By M4G Bureau - December 04, 2020
Nabendu will leave the business on December 31, ending his more than 6-year-long-stint with the network, to explore and pursue his personal interests
Rural markets likely to recover faster than urban: Kantar and GroupM report
In Research By M4G Bureau - December 04, 2020
The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy
GroupM Launches Supply Path Optimization Initiative
In OOH News By M4G Bureau - November 11, 2020
The initiative is the result of an immense effort to inject more transparency into the programmatic buying process
Nikita Das appointed to handle marketing & advertising for Hyatt Hotel
In OOH News By M4G Bureau - November 09, 2020
Nikita has more than a decade experience of Marketing Communications & Advertising industry
Domestic air passenger traffic reaches more than half of pre-Covid19 level, says MOCA data
In OOH News By M4G Bureau - November 09, 2020
The reports released by Ministry of Civil Aviation and ICRA showed continuous recovery in passenger traffic where the capacity is expected to increase up to 75% due to festive season
‘Use of audience data tools will induce advertisers to spend more on OOH’
In OOH News By M4G Bureau - October 30, 2020
Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings
Audience data will power outernet growth in sync with internet: Srikanth Ramachandran
In OOH News By M4G Bureau - October 30, 2020
Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports
TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH
In Digital OOH By Rajiv Raghunath - October 14, 2020
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds