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PNB Housing Finance launches OOH campaign for home loan scheme
In Campaigns By M4G Bureau - March 22, 2021
The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.
BBC News encourages viewers to ‘Make More of Your World’
In OOH News By M4G Bureau - March 11, 2021
The initiative sets the ground for people to appear on real billboards
Facebook celebrates ‘More Together’ on OOH
In OOH News By M4G Bureau - March 08, 2021
The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.
Cab advertising back on growth gear
In OOH News By Bhawana Anand - February 25, 2021
Having emerged as a versatile platform for branding and brand engagement activities, and offering enough scope for innovations, cab advertising has become a sought after OOH format, with brands becoming more experimental with it, even using it for trial advertising
UK OOH revenues for Q4, 2020 down -46%, says Outsmart report
In Research By M4G Bureau - February 19, 2021
The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program
Walmart launches display self-serve platform
In Digital OOH By M4G Bureau - February 11, 2021
Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience
UK more receptive to OOH during lockdown
In Digital OOH By M4G Bureau - February 05, 2021
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
DMRC ridership grows, but Metro ad spends still low
In OOH News By Bhawana Anand - January 27, 2021
The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020
PPDS appoints Christian Krela to drive growth in DACH AV market
In OOH News By M4G Bureau - January 25, 2021
Krela comes with more than 20 years of industry experience, including high profile roles at Kramer, ClearOne, Milestone AV Technologies and more
Charanjeet Singh Arora joins Moving Walls Indonesia
In OOH News By M4G Bureau - January 08, 2021
The OOH veteran OOH brings more than 25 years of experience to the company