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Ankur Malhotra, Head of Marketing & Omni-Channel Strategy, Bridgestone India to address OAC 2024
In OOH News By M4G Bureau - July 09, 2024
Ankur Malhotra joins a panel on the theme ‘How to get brands to show more love for OOH?’
Raheel Amjad, CBO - Media & Advertising, Adani Airport Holdings to speak at OAC 2024
In OOH News By M4G Bureau - June 27, 2024
Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’
Times Innovative Media President Shekhar Narayanaswami to engage in a fireside chat at OAC 2024
In OOH News By M4G Bureau - June 26, 2024
Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much more.
‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’
In OOH News By Vasant Jante - June 07, 2024
Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress
Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
In Digital OOH By M4G Bureau - May 20, 2024
Forsyth joins Zitcha after more than eight years working in senior sales, partnerships and operations roles for major adtech businesses including Yahoo, The Trade Desk and Vistar Media.
Kaushik Outdoors launches brand anthem on Gujarat Day
In OOH News By Sakshi Sanghavi - May 06, 2024
The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 03, 2024
Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi
Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media
In Research By M4G Bureau - May 02, 2024
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.
Power of idea and creativity is what the OOH industry represents: Ajay Kakar
In OOH News By Sakshi Sanghavi - April 25, 2024
Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.
‘A more liberal ad regime need of the hour for Delhi OOH’
In Viewpoints By M4G Bureau - April 22, 2024
Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market