ITC's tobacco control quick fix goes big on OOH

In OOH News By Nabamita Chatterjee - December 30, 2013

The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.

Tata Docomo hits a new note with"Open Up”

In OOH News By Nabamita Chatterjee - December 27, 2013

Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact

'We Chat' moves on with"Out-of-Home” media

In OOH News By MunmunSaha - December 18, 2013

The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.

'Just open up', says Tata Docomo and how!

In Campaigns By Bhawana Anand - November 30, 2013

'Communicate and Share' is what Tata Docomo has been trying to convey through their new brand promo'Open Up', a long duration 360 degree high-decibel campaign meant to promote their attractive new tariff plan. The OOH medium obviously played a significant role here.

A Maha OOH show for KBC 7

In Campaigns By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

'She' is the star in this SET show on OOH

In OOH News By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

Tata Docomo joins the Rath Yatra bandwagon

In OOH News By Nabamita Chatterjee - July 27, 2013

Emotional connect along with visibility at vantage points

ITC's eye-catching campaign for'Engage'

In Campaigns By Nabamita Chatterjee - June 27, 2013

The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

OOH dances to IPL's'Jhumping Jhapak'

In OOH News By Bhawana Anand - May 20, 2013

IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous response, thanks to some smart OOH ideas by SET MAX in collaboration with MOMS.