The key to unlocking more love for OOH: Unified measurement system

In OOH News By Sakshi Sanghavi - August 01, 2024

The panel discussion on ‘How to get brands to show more love for OOH’ on Day 2 of the recently concluded OOH Advertising Convention 2024, had industry experts emphasising the importance of a standardised measurement system for OOH, even as they discussed ways of driving greater confidence, investment, and creative innovation in the medium.