Results For "MMA"
279 News Found
IPG Mediabrands India launches new Data Management Platform with MediaMath
In OOH News By M4G Bureau - August 08, 2017
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
DOmedia reinforces platform to sell OOH programmatically
In Digital OOH By M4G Bureau - May 30, 2017
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Sprinklr launches new display solution for rich DOOH experience
In Digital OOH By M4G Bureau - March 20, 2017
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres
Clear Channel International launches OOH programmatic buying tool
In Digital OOH By VJ Media Bureau - January 20, 2017
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International
DDB Mudra West ropes in Kapil Tammal as Executive Creative Director
In OOH News By Nabamita Chatterjee - June 13, 2016
He comes with more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and Media companies.
Idea ups its visibility quotient at Kumbh Mela
In Campaigns By Satarupa Chakraborty - May 26, 2016
Along with providing immaculate network in the fair ground, Idea cellular focuses on its out-of-home branding at this year's Kumbh Mela.
A ready reference point by OOH industry will justify spends of the brands
In OOH News By Nabamita Chatterjee - March 23, 2016
A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.
Young Outdoorians to cross swords at OAC
In OOH News By VJ Media Bureau - July 21, 2015
The third edition of the popular Young Outdoorians! Contest will be held at the Outdoor Advertising Convention (OAC) 2015 venue (Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai) on July 24-25.
OOH must offer better visibility, greater coverage: Brand leaders
In OOH News By Soneeta Sethi - May 12, 2015
Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8