DOOH will grow as brands opt for omni-channel marketing: Barry Frey

In Digital OOH By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

Panasonic India partners with Lemma Technologies for SignEdge Display Network

In OOH Solutions By M4G Bureau - September 25, 2019

Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem

Andrea Febbraio joins Lemma’s Advisory Board

In OOH News By M4G Bureau - September 18, 2019

As an advisor to Lemma, Febbraio would help the senior executive team with premeditated business advice & strategy to expand Lemma’s business globally

HP Inc. leverages retail stores with programmatic DOOH campaign

In Digital OOH By M4G Bureau - September 13, 2019

The brand demonstrates wireless printing feature through the video messaging in Indonesia

SKODA India attracts attention with Programmatic OOH

In Campaigns By M4G Bureau - September 12, 2019

In association with Brandscope India, overall 95,760 seconds of Airtime was served daily specifically for ŠKODA during this campaign by

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

UTI MF partners with Resulticks for Omnichannel Customer Engagement Initiatives

In OOH News By M4G Bureau - September 04, 2019

A leading financial services institution chooses Resulticks to enable secure, integrated B2B and B2C communications that are individualized and delivered at scale

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In Gallery By - August 30, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

DAN launches DAN Vision for Creative

In OOH News By M4G Bureau - August 21, 2019

It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms

Vivo Smartphone connects with Millennials with the power of Programmatic

In Campaigns By M4G Bureau - August 14, 2019

The DOOH campaign is live in over 200 leading pubs and cafe's across Delhi, Gurugram, Mumbai, Pune and Bengaluru